Statement Analysis Assignment Example | Topics and Well Written Essays - 1250 words

Statement Analysis - Assignment Example Taking reference of this concept, the present topic will focus towards the evaluation of the statements and answered questioners that have been provided by the two individuals who are charged with the allegation of stealing jewelry during their work hours. The details regarding this analysis have been provided below in an elaborated manner. As per general understanding, it can be stated that in the primitive section of the written statement the first convict elaborates a minute description about his identity and the organization for which he works. Subsequently, the convict also mentioned about the time he reached the Condominium building, which was pointed out to be 9:00AM. Till this part of his statement, no such evidence can be attained regarding him hiding any sort of information that finds alignment with the crime. Despite the refusal projected by the security guard in terms of opening more than one door at a time, the convict still went along in conversation with the other worker in order to convince the manager to permit the security guards to open more doors at a time so that the first worker can get the job done before. From a logical perspective, a doubt can be raised regarding the intention of the first convict in finishing the work before time irrespective of the fact that he could have worked in a steady p ace even if the security guard opened only one door at a time. This instance can be taken as a reference where the convict might have tried to conceive crucial information about the incident (Peterson et al., 2010). The later parts of the statements as provided by the convict appeared to be highly confusing. Within this section, the convict mentioned a chain of events that he did after his work such as having a meal, changing of clothes, going out to a mall for receiving a new ordered phone. In addition, he also stated that he was picked up by one of his friends who served in the army. At that very instance, he

A Separate Peace John Knowles English Literature Essay

A Separate Peace John Knowles English Literature Essay B. I dont think this place the story could take place at any other time because the timing of this was perfect because the timing tied in with the story and so if you had it during like the Vietnam War it couldnt have tied in with the story. C. Yes, the setting does change throughout the story the story goes from the school Devon, to the beach, to when Gene left the school to go back home, to when he went to Finnys house, and then he went back to Devon. D. The reason for the changes are that Gene and Finny decided to go to the beach even though they werent allowed to and the reason Gene left school was because it was a break and Gene went to Finnys house because he wanted to explain why he jounced the tree limb, and lastly he went back to Devon to finish his school year and graduate. 6. The basic plot of the story is that a boy named Gene who is smart and there is an athletic boy named Finny. Gene and Finny become best friends. Eventually, Gene gets jealous of Finnys athletic abilities and so he thinks theres a rivalry between them. Then he finds out that there isnt one between them and when he finds that out he is about to go jump off the tree for his secret club and so he shakes the branch that him and Finny are on and so Finny falls of the tree and break his bone. Then, Gene finds out that Finny cant play sports anymore and then he feels bad. Then the summer session is over and so Gene goes home and when he is coming back to Devon he goes to Finnys house to say sorry to him but Finny denies that Gene did it on purpose. After that, Gene comes back to Devon. Then Finny decides that Gene is going to take his place in athletics and so Finny starts training Gene for the Olympics. After that happens Brinker holds a trial because he thinks Gene did push Finny off the big tree. While the trial is going on Finny realizes that Gene really did push him off the tree on purpose and so Finny is walks out of the room and as he is walking he falls on the staircase and breaks his leg again. Then Finny dies while being operated on because some of his bone marrow goes into his blood stream. Then Gene thinks about all the things Finny had taught him and then the book ends. 7. A. The opening scene of the book is Gene that is older having a flashback and thinking about how his life was during his school years. Also, the opening scene includes Finny and Gene not coming to dinner and then being caught for skipping dinner but then Finny talks his way out of trouble. B. What is most important about the opening scene is the part where Gene says that he was changed at Devon because that is a fundamental part in the story because it shows that Gene likes this school a lot and that he has been through a lot at this school. C. The opening scene does set the stage for the rest of the book because in the opening scene it tells you about how Gene was at Devon and how he went through many difficult times at that school and so you know that the school is going to be an important part in the story. 8. A. The closing scene of the book is when Finny dies from the bone marrow getting into the blood stream. The rest of the closing scene is when Gene thinks about all the things that Finny had taught him and how he wouldnt be the same if he hadnt met Finny. B. What is most important about the closing scene is the part where Gene thinks about all the things Finny had taught him. The reason for this being the most important is because since he was remembering things about Finny it shows that he really does like Finny and that he doesnt hate Finny it shows that he does feel guilty about causing Finnys death. C. I think the closing scene does fit with the theme of the work because the theme of this book is dealing with having feelings that you never thought that you had and this fits with the closing scene because in the closing scene Finny dies because of his broken bones bone marrow and the reason Finny had broken his bone again was because he realized that Gene did negative feelings towards him and that Gene had pushed him off the tree on purpose and when he was deep in thought about that he didnt notice he was on by the staircase and he fell down it because he had been too busy thinking about Genes true feelings. 9. A. The main characters in the story are Finny and Gene. What distinguishes Finny from everyone else is that he is very athletic and what distinguishes Gene from everyone else is that he is much more intelligent than most people. B. The characters are believable because there are many people in the world who are much more intelligent than others and there are also many people who are much more athletic than others so they are believable characters. C. An important minor character is Brinker. The purpose Brinker serves is to be like a literary foil of Finny and he is the one who decides to have a trial about the cause of Finnys accident. Another important minor character is Leper who is a peaceful guy and because of him going to war early and coming back insane Finny is forced to believe in the war and that is his purpose in the story. 10. A. The basic conflict in this book is that Gene becomes jealous of Finny and then makes Finny fall off a tree and break his bone because he is jealous. The reason Gene is jealous of Finny is because of Finnys amazing athleticism and his great personality. B. The major conflict in this story is an internal conflict. C. There are many other conflicts in this story. One minor conflict in this story is World War II. World War II goes on all throughout the book and it is constantly used by the author. Another minor conflict in this story is that Gene doesnt want to enlist in the war and so he is the only one in his grade who hadnt enlisted. 11. The theme of this book is betrayal. 12. The major symbols of this book are the big tree that Gene and Finny jumped off of B. The big tree stands for revenge to me because the big tree is where Gene made Finny break his bone because Gene was jealous of Finny. 13. The title means that there are different types of peace you can have. For example, you can have peace like when you end a war and there is peace or when you are calm and nonviolent that can be peaceful too. I think this title means that there is going to be a separate type of peace apart from the peace after the war that is going on. B. The significant clues that the title gives to the meaning of the story are that from the title you know that the story isnt going to be about the peace after the war it is going to be about peace between something on a smaller scale like between two people. C. Yes the title is related to one of the aspects of the book. The aspect of the book that the title is related to is the setting because the setting is Devon during WWII and when there is a world war going on in the book you would think that the peace was going to be about the war but the title says separate so then you understand that it means a peace that is not from the war. 14. A. The tone of the book is a sad and guilty tone. B. The tone of the book changes from being happy in the beginning to sad and guilty after the climax to resentment at the end of the book. C. The passages that you can figure out the tone of the book are the passage after Finny falls off the tree and the passage at the end where it talks about how Gene remembering all the things he had learned from Finny. 15. The time of this novel is mostly flashbacks because from page fourteen to about the end of the book because in the beginning he goes to the school and then he remembers all the things that he had done in the school and everything he remembers is one big flashback and that flashback is the book. 16. The main characteristics of the authors style are varying sentence length, using similes, and only having a first person point of view. 17. I think the author wrote this book because he wanted to entertain readers and because he wanted to teach people about how people really are even though. I think he is trying to say that even if people seem nice you can never really tell if they are or not. B. The ultimate purpose the author hoped to accomplish by writing this book is to show the reader that during the war was going on there were many other struggles people were going through.

Essay --

From the years of 1853 to 1868, the people of Japan experienced major changes in all aspects of their lives. This era, known as the Bakumatsu signified Japan’s change from the traditional Edo period to a modernized Meiji dynasty. This change can be attributed to an American naval officer by the name Matthew Calbrath Perry whom ultimately changed the complexity of Japanese culture. In the eyes of an American, Commodore Perry is seen as one of the greatest influential figures in international history. However, what most people don’t understand is how the very own citizens of Japan perceived Commodore Perry. There are many ways in which, the Japanese may have perceived Perry. However, a fascinating aspect to think about is if he was perceived as a hero or a villain. In order to think about if Commodore Perry was considered a hero or a villain, it’s important to consider what qualities are involved in these antonymous figures. Villains violate accepted moral principles to complete their goals, they have a way of making things bend to their own will, and they lead a life of secrets and a...

Mao’s Last Dancer

Text: Mao’s Last Dancer I chose the autographical novel ‘Mao’s Last Dancer’, composed by Li Cunxin, as it has several themes that convey the idea of a journey. It is physical in the way Li Cunxin had to work hard to be a professional ballet dancer and it is also mental as it is a road to self-discovery. The autobiography is also extremely inspirational and inscribed in first person, therefore this allows the reader to see the personal journey of Li.I believe this text also relates to Shakespeare’s play ‘The Tempest’ in the way Li has to act like a slave to the Communist Mao. This is similar to the enslavement of the characters Caliban and Ariel. The main physical journey represented in the text is how dancing shaped and became Li’s life. When he was chosen to be in Madame Mao’s ballet academy, he had no desire to be there. ‘Those first few weeks were an agony of loneliness†¦I became introverted and spoke very lit tle†¦everyday I couldn’t wait for the year to end’.Later on though, you notice through emotive language the determination he has to be the best. ‘I challenged myself to go further, to experiment with new feelings. ’ He had to leave his family, who live in an awfully poor village, so he can be a dancer. Further along in life he became one of the most elite ballet dancers China has produced. Madame Mao then took him to America to enhance his skills; he won many medals and now lives in Melbourne. Coming from a poor family, to now being rich and famous shows incredible juxtaposition and the concept of a journey.Another idea is the emotional journey of this text. In the story you notice many qualities that Li possesses like bravery and courage. At the beginning of the story you sense the tone of unhappiness, knowing he cannot contact them for years. ‘I am frightened. I want to go home to my niang. I start to sob. ’ For the first year of ballet school, his confidence was low and he constantly felt like people were judging him but from his fourth year onwards he had willpower and strength to move forward.Finally, in his sixth year, Teacher Xiao had a chat with him and he used a simile, saying a pirouette is like a mango. This helps you create a clear image in your mind. ‘The fun is in the process. Admire the unique shape, the colour, the smell. You need to enjoy every bit of the process, taste the many layers of the fruit and enjoy it for it’s full value. I want you to treat pirouettes the same way. ’ This quote also represents a journey perfectly, saying it’s not about the outcome; it’s what you achieved along the way.

Should Atheltes Have to Go to College

This topic is widely debated among citizens across the United States. The answer that is commonly regarded as the safe choice is to finish school then go pro. If an athlete were to choose this choice the benefits would clearly outweigh the risks. The big benefits would be that you will have a fall back and you will be able to get a higher pay in the pros. The only risk of waiting is injury in the final extra season played to graduate.Athletes tend to be more prone to injury than a non athletic person. If an athlete were to compete on a professional level were the speed of the action is moving faster than a hurricane, that athlete would almost be guaranteed to suffer some sort of injury. Maybe it’s a simple pulled muscle, that athlete would be able to come back and compete again. Let’s say the athlete was not so lucky and got hit be someone so hard it appeared that he got ran over by a semi truck going 65. The athlete would not be able to return back to his or her sport. Now what will the athlete do to make a steady income? If the athlete finished school he or she will have an occupation they will be able to get right into. If the athlete did not finish college, the athlete would have a hard time finding a job with a steady income, especially in the current economy. Throughout most of a United States citizen’s life they hear the words â€Å"the higher the education, the higher you get paid. † This is true in the world of athletics as well. Before a player gets drafted to a professional sport they must take a mandatory IQ quiz.The quiz results are used by coaches to see what players will be able to remember things such as plays and formations. If an athlete knows his or hers primary position well and are able to know other positions as well, the athletes value increases significantly. A coach would rather have a player who is a little less skilled but can run plays right and have chemistry with team rather than one who is skilled but di srupts the teams flow by messing up a play. The one risk an athlete faces by waiting to finish school before going pro is injury in the last season.I personally know a person that this has happened to. His name is Ian Clark. He was a quarterback for the New Mexico Lobos who got invited to a few NFL combines. He did well enough to enter the draft that year but decided to finish school first. In the very first game of the season he gets a broken shoulder blade and ligament damage in his rotator cuff. This ruined his chances to play professionally. The good thing is that he finished school and is working on an upper-management level of a construction company with a very good income.It’s not playing in The NFL, but he’s living very comfortable right now for just getting out of college. For athletes finishing school is a very important thing to do. Sure being a professional athlete would be an amazing thing to be but if you leave school early to pursue a dream you may not g et paid as well as others and you might end up hurt. As an athlete you are only worth something until a knee blows or something worse occurs. With an education you will never be able to become worthless.Races from when I was getting my braces off. In chapter 12 of the scarlet letter a meteor appears the leaves a trail with the letter A. I feel the letter A is symbolic for acceptance. The A appears as Hester, Pearl and Dimesdale hold hands on the scaffold were Hester has to stand in public. I say this because at this point of the book Dimesdale is going crazy with guilt of his sin of adultery. God shows him here that he accepts his flaws and Hester's too. Acceptance is the new meaning of the letter A.

Why Professional Editing Matters

Why Professional Editing Matters In this day and age of technology and the faster is better credo, good writing seems to have fallen by the wayside. You write texts and messages with abbreviations, incomplete sentences, and emoticons. Informal writing seems to have run rampant and become more acceptable. Yet, proper and effective formal writing has never been as integral to keeping up and excelling in this ultra-competitive world.You know that writing is a difficult thing to do, even for professionals. Your stomach churns and you feel a sense of dread when a professor gives you a college essay to write, when your boss asks you to prepare a presentation at a meeting, or when you work on crafting the perfect cover letter for your dream job.But now it is more important than ever to have good writing skills and well-written documents, whether they are for business, personal, non-profit, academic, or job search-related use. You need to present yourself in the best way possible- to avoid embarrassing mistakes, to get that job, to get into a top-rated school, to make an effective presentation at work, or to raise awareness and much-needed money for a charity cause.What do editing and proofreading services entail?Theres more to editing and crafting a good paper than meets the eye. When a document is edited and proofread, the following corrections and modifications are made:Fix spelling, grammar, punctuation, syntax, and verb tense mistakes.Improve sentence structure.Adhere to particular style guide rules.Enhance clarity and improve flow.Reorganize paragraphs.Fix awkward wording and find the perfect words.Correct ESL mistakes.The types of editing and the differences between themHow many types of editing are there? The simple answer to that question is two: editing and proofreading. But one can also argue that there are three main categories: editing, proofreading, and copyediting. Then there are the specialized subcategories, such as book manuscript and dissertation editing.Editing is more comprehensiv e and substantive, and it focuses on the style, flow, and subject area of your document and may require specialization. Proofreading focuses on going over each line of text and making sure all punctuation marks are in the right places, and that there are no spelling and grammar mistakes.Copyediting is not as widely-known; it is typically found in publishing, and may be done in addition to traditional editing and proofreading. It usually occurs before proofreading; the copyeditor checks for grammar, spelling, and punctuation mistakes, and looks at overall style issues and specific style guide adherence (e.g., Turabian, MLA, APA).Can you do the editing yourself or do you need someone to help you?You need a second pair of eyes to spot mistakes and typos, to clean up, polish, and improve your writing. You need an outsiders point of view because you are simply too close to your own text. There are typos, gaps, and awkward wording and structure that you wont even notice. Your writing or s tory may sound clear and error-free to you, but you may be incorrect.You need a fresh perspective and point-of-view. Famous novelists and writers have resorted to some weird tricks to get this much-needed new perspective. Virginia Woolf allegedly wrote on an angled three-and-a-half-foot tall desk so she could read her work both up-close and at a distance. You dont need to go to such extremes; hiring a professional editor will also do the trick.Why you cant find all of your own writing mistakesIt all boils down to science. As Mics Eric Brodwin explains, there are two main reasons for this discrepancy:This is your brain on writingWhen you think creatively, you use different parts of the brain than when you think with more routine traditional tasks. Studies by radiologist Martin Lotze of the University of Greifswald in Germany have shown that your brain concentrates more on formulating and communicating complex ideas and thoughts, and not on less complicated, simpler areas of writing s uch as spelling and other typos. Psychologist Tom Stafford, who studies typos at the University of Sheffield in the United Kingdom, states in Wired, When youre writing, youre trying to convey meaning. Its a very high-level task.This is your brain on editingYou dont see typos in your own work. You see what you want to see. As Nick Stockton explains in Wired, The reason we dont see our own typos is because what we see on the screen is competing with the version that exists in our heads. You are too close to the text, you know what you have (or intended) to write, so you dont have a fresh perspective. Glaring omissions and mistakes escape your eyes. You think everything looks good in your document, but little do you know. This graphic demonstrates why it is difficult (if not impossible) to catch all of your own typos.Examples of embarrassing mistakes todayNewspapers and other media often contain attention-garnering typos. Los Angeles Times writer Steve Harvey said in 2004, Over the yea rs, readers have sent me ads with such spectacular malapropisms as Chip and Dale furniture, Floor Shine shoes, Waynes Coating, Chester Drawers and Rod Iron. (Translation: Chippendale, Florsheim, wainscoting, chest of drawers and wrought iron.)Why editing is a big dealTo illustrate the importance of editing and the difficulty you face finding typos in writing (especially in your own), Danny Rubin created a quiz for NY Times readers. He inserted 14 errors into five articles. See how carefully you read and if you can find them all!What professional editing can do for youEditing can actually be just as important as the writing itself, and it can take more time than writing. Businesses, students, job seekers, novelists, college and grad school applicants, and others can all benefit from professional online editing services. Novelists often have only one shot at getting published; they need to make the most of their opportunity.BusinessIn todays fast-paced and competitive business environ ment, you require professional solutions to create a strong corporate identity. The stakes are high in the workplace, in all forms of business communication- from financial reports and presentations, to emails and websites. Companies often have one chance to make a positive first impression. Spelling, grammatical and punctuation mistakes, awkward wording, and lack of clarity and proper structure can undermine and damage your professional reputation, credibility, and message. An incorrect abbreviation or missing or misplaced comma or apostrophe can cause miscommunication, confusion, and embarrassment. Poor writing style, typos, and omissions can reduce the look and sound of professionalism and turn off clients, potential investors, bosses, or co-workers.AcademicAn ever-increasing number of people are furthering their education these days. How can you make your essay stand out in the crowd when applying to college or grad school? Making the best possible first impression is necessary to stand out from the pack and to get admitted to your chosen school. Writing error-free and compelling college entrance essays will impress and gain the attention of admissions counselors.A professional editor can polish your writing and increase the chances of your essay not being viewed as being mediocre. You need to capture the interest of admissions or impress that particular professor. Put your best foot forward with an editors help.Job marketIn todays ultra-competitive job market, a well-crafted resume and cover letter can make all the difference in scoring a job interview or offer. They are your marketing tools to potential employers. Make sure your resume and cover letter are not overlooked in the pile. Good editing will help make your writing shine and stand apart from the rest.The goal of your writing is to make your particular document an effective communication tool, and editing helps accomplish that mission. Good editing is an investment in your education, career, or e ndeavor. It enhances clarity and makes your writing more credible, persuasive, and professional-sounding. It will give you the winning edge.Professional online editing servicesWith professional online editing services, you can choose the editor best-suited for your project. You can take the time to read editors qualifications and previous experiences, see their portfolios, and request free sample edits. You have the ability to find the editor who is the perfect fit. Like The Story of Goldilocks and the Three Bears, you can look for and find the bowl of porridge that is not too hot, not too cold, but just right.So what can you expect from your editor? What benefits will be provided? A good editor has various responsibilities and serves different functions. She can be a mentor and guide your writing to where it needs to be. Your editor will provide a much-needed second pair of eyes, a fresh perspective, and an outsiders point-of-view. She will provide constructive criticism, save you time, and reduce your anxiety about your paper. Remember that professional editors are just that- professionals. They are experts in the field of editing (and often writing). You can find one who has experience with the specific topic area of your writing. Editors will provide feedback on how to best improve your document. You can always pick and choose which changes to accept and which advice to follow.Professional online editors will help polish and perfect your writing, and make it the best possible version. They will take your document to the next level.Small errors, big consequencesHere are two examples of how seemingly simple writing errors can have costly consequences:The printer of the 1632 edition of the Wicked Bible was fined  £300 ($52,000 today) for the omission of the word not in the seventh commandment, Thou shalt commit adultery. That one mistake changed the entire meaning of the commandment. The printer not only faced a hefty fine, but his license was also suspende d.There is also the Canadian case in which a single comma enabled one party to exit the contracts arrangement with a single-years notice, instead of the originally intended five-year term. The cost of this blunder was one million Canadian dollars.The election process is not immune from costly editing errors either. The clerk of Ottawa County in Michigan had to apologize in 2010 for two errors that were made on election ballots in four years. Two candidates names were missing from absentee ballots mailed to approximately 1,400 voters. Reprints cost $48,570. Another ballot error in 2006 cost more than $48,000 in reprints. The letter L was omitted from the word public on a proposal on the ballot.Famous words of wisdom – My favorite editing quotesHere are some words of wisdom that perfectly capture why you need editing, especially professional editing, for your important written documents.You write to communicate to the hearts and minds of others whats burning inside you, and we edit to let the fire show through the smoke.Arthur PlotnikAn editor should tell the author his writing is better than it is. Not a lot better, a little better.T. S. EliotEditing might be a bloody trade, but knives arent the exclusive property of butchers. Surgeons use them too.Blake MorrisonWhat are your favorite quotes about editing?To sum it all upSimply put, good writing requires good editing. Editing and proofreading are challenging and time-consuming jobs to do. So it is best to have your document professionally edited. A good editor can serve many beneficial functions and help make you a better writer. Impress your boss, publisher, human resources, or professor with a well-crafted and well–edited document.Get your paper professionally edited, and get the most out of your writing. Stand out from the crowd and give your writing the winning edge.

Canadas Dark Hour essays

Canada's Dark Hour essays During World War II, Canada was at war with Germany and Italy. Canada was fighting to protect the lifestyle that its citizens had become accustomed to. The soldiers in WW II gave their lives for the good of their great nation. Canada was also facing a major threat in the Pacific. The threat was the powerful nation of Japan. To that point in time Japan was the strongest military force that the world had ever seen. The Japanese government was strongly influenced by military leaders who were in favor of an expansion of Japanese power in the Pacific through military means. Japan had been sweeping through such strong military forces as China, Australia and Britain (Hong Kong). Japan was a major threat in World War Two to a lot of countries. Then when japan bombed Pearl Harbor in a surprise attack against the Americans. The Canadian government had to move quickly to protect its borders. The Canadian government decided that it was best that the Japanese be moved inland away from the coast. This was done for two main reasons, one to prevent spying and sabotage and secondly to protect the Japanese from anti-Asian violence. This decision was not only for the good of the country but also for the good of the Japanese people. The government made the right decision for the matter at hand. It is true that the Canadian Government noted that "no Japanese in Canada has been suspected of or linked to, an act of sabotage or espionage". Also in a RCMP investigation, the Japanese in Canada were not considered a real threat but the assessment was conducted before the country of Japan was officially in World War Two. These reports would have been outdated as the ideas and beliefs of the Japanese could have changed once Japan was at war with the world. People changed their views during times of change. As Japan officially entered W.W.II many passions of the people may have changed. The Canadian Government was faced with the treat of this poss...

Writing Admission Essay

Writing Admission Essay Writing Admission Essay Writing Admission Essay Most of the law schools require you to write a personal statement in which you must present yourself. A personal statement allows the reader to see an applicant as an individual who differs from other applicants. It is very important that your personal statement reflects you and your life as honestly as possible. Admission essay is your opportunity to talk directly with the admissions committee. It is your chance to help the admissions committee see you as a person.Your personal statement will determine whether you are being accepted or rejected by a school of your choice. Nevertheless, it is necessary to write an admission essay honestly, in an interesting way, and with proper structure. Admission Essay Writing The most important element of an essay is an evidence of your own thoughts. Admission essay topic usually presents one central question and develops a thesis, the answer to the question. Usually, you have to explain or defend your thesis with reasons and evidence gained from your own personal experience. You are expected to impress the commission with interesting thoughts gained from reading or research. It is advisable to make an outline which should include an introduction, body, and conclusion. College Admission Essay Whilewriting admission essay, many students face the problem deciding which information to include. Think about the topic of your admission essay, than create a list of your own experienced and interests, then choose the most interesting events from your life. While writing college admission essay you should also mention why you have decided to enter the chosen college and how you plan to use your life achievements in college. Your job is to sell yourself and distinguish yourself from other applicants. Everyone has qualities that are unique. Read also:http://.com/blog/college-admission-essay-topics Demonstrate your ability to think and express ideas clearly and effectively. Show motivation and capacity to succeed in college. The reason you are asked to write an admission essay is to compare the degree of similarity in research interests between you and the faculty member you wish to work with. However, your research interests should be relevant to the proposed field of study. Additionally, you should show in your college essay that you have basic knowledge in the chosen field of study. There are several different ways you can structure your essay, but the most common format includes an introduction, a body, and a concluding paragraph. Prepare an outline and create several drafts! Order Custom Admission Essay You know that writing a good admission essay is not easy and most of the students struggle with creating a powerful personal statement.is here to help college applicants with admission essay writing of any urgency. Even if you have only 12 hours left until submission, we can help you! Interesting posts: Essay Writing Tips Conclusion Writing Thesis Writing Hamlet Thesis Dissertation Service

Catcher in the Rye Essay Example | Topics and Well Written Essays - 500 words - 2

Catcher in the Rye - Essay Example He allowed Holden to use a lot jargon or street lingo to give an uncanny realism to the novel. The novel seems to have an overwhelming sense of doom and gloom. The character of Holden Caulfield wants to get out of his familiar surroundings because he was not satisfied. In a sense, he seems to be going somewhere else but with no definite direction or destination. Holden feels an unsettled spirit, he wants to go from here to there and is always in the habit of saying goodbye to someone or someplace he had been to before. His restless spirit wants to be always on the go but he lacks a certain motivation, like he is lost to the world. â€Å" . . . I mean Ive left schools and places I didnt even know I was leaving them. I hate that. I dont care if its a sad good-by or a bad good-by, but when I leave a place I like to know Im leaving it. If you dont, you feel even worse.† This line sets the tone for the rest of a story that is one of unmitigated ennui. Boredom, restlessness, insecurity and emptiness had pervaded the novel all throughout except when Holden is with children whom he is fond of. â€Å"I dont even know what I was running for – I guess I just felt like it.† With this line, it is quite obvious that Holden wants to get away from something but he just cannot put his finger on it or what he was running away from. Perhaps he was running away from himself as he is mostly disgusted with the ways things are in his life, especially with the death of brother Allie to sickness (leukemia). He is merely ambivalent with anything and everything, from his own father, himself and also with the whole world itself. Holden had been traumatized by this death but he does not even know it or will admit to it (Bloom 8); he is haunted by it. In a sense, Holden wants to disappear from this world, perhaps to stop his worrying. He is always worried, â€Å"when I really worry about

Background to the project management Essay Example | Topics and Well Written Essays - 2250 words

Background to the project management - Essay Example The undertaking was a platform project since it was based on improving existing systems. The clinic previously utilized the traditional key system. From this undertaking, the project team will gain technical experience in improving the existing technologies. Technology dimension The project had a high tech level of technological uncertainty. The technology used in the project is generally well established. The required improvement is on a small scale and thus new features are limited. Project complexity The project in terms of complexity was under the system project since the used technology was new to the organization. Pace dimension The project was under the fast/ competitive level since it was an internal project of the organization whereby employees were required to have the keys on time to avoid locking other out. A delay in the project will inconvenience the hospital employees since some of them will be unable to access various rooms of the building. The project cycle was made up of three phases. During the initiation phase, the project’s objectives were clearly outlined. The planning phase is the second stage. In this phase, the actions needed to ensure the project objectives are met were outlined. The last phase is the execution phase whereby the project commences. Due to these setbacks, the project failed or it was unsuccessful. I chose to investigate this situation primarily because it is the major reason why the project was unsuccessful. Thus, it is a vital aspect which had a great impact on the project’s success.

Academic & personal integrity Readings and Essays Essay

Academic & personal integrity Readings and Essays - Essay Example The scandal has done a significant harm the dean, who for 28 years has dedicated her service to the university. Students loved her, and felt sorry for her. Her popularity was evident, with the author stating that â€Å"On the campus, where Ms. Jones was widely admired, almost revered, for her humour, outspokenness and common sense, students and faculty members alike seemed both saddened and shocked.† Many students and employees of the institution loved her. The development happened at the peak of her career, having published a book promoting â€Å"Less Stress, More Success: A New Approach to Guiding Your Teen through College Admissions and Beyond†, with Dr. Kenneth R. Ginsburg that she had been promoting by then. Not only was her career was damaged, by her act of dishonesty, many people saw her as a cheat, ruining her public image. Most of her friends hoped that the development does not ruin the success of her book. Her dishonesty has done a lot of damage to the people around her as well. The students who loved her for her charms and her humorous nature felt sorry for her, while her colleague workers felt she did not have to lie for her academic credentials. As a public figure, with the promotion campaign for her book, she is likely to be seen quite negatively by the people around her. Moreover, her book advocated for not only avoiding stress to succeed, but the need for integrity, a virtue she herself did not uphold for close to three decades. While the college was at a big loss for the position that she held and her services, the various schools that she lectured were likely to miss her talks. She had contributed immensely to the development of the application form for the students, such that students were not required to fill 10 co-curricular activities. People engaged in dishonesty acts should not be let to go free, as this

Biometrics are increasingly used to control access, critically Essay

Biometrics are increasingly used to control access, critically evaluate the benefits of two biometric technologies for a given s - Essay Example On the side of the policy, laws of environment that are new, targets, and regulations have been set at all governmental levels. Nanotechnology is one such significant technology that has gained popularity following the many advantages associated with its use. This paper seeks to outline the advantages, as well as disadvantages of nanotechnology with a focus on the overriding benefits of nanotechnology. Nanotechnology as used scientifically refers to the engineering of the functional systems at a level of molecular scale (Berube, 2006). Fundamentally, it entails the manipulation of matter at molecular and atomic level. It covers the current concepts, as well as works that are somewhat more advanced. Accordingly to Wade and Baughman (2005) the term nanotechnology was originally used to refer to a projected ability of constructing items from nothing using tools and techniques that are commonly used to come up with complete and high performance products (Murray, 2000). A somewhat more ge neralized definition of the term nanotechnology was put forward by the National nanotechnology Initiative that defines it as the process of manipulating matter whose dimensional size ranges from 1 to 100 nanometers (Kahn, 2006). As widely cited, nanotechnology is the key for today and the future. It is certainly pivotal in not only in the field of medicine but in various other fields (Kahn, 2006). Nanotechnology is quite diverse and ranges from extensions of certain conventional devices physics to new approaches basing on molecular self assembly, from developing of new materials with dimensions on a nano-scale to direct control of matter on an atomic scale. As widely cited, nanotechnology deals with application in the fields of science at a level of surface science, molecular biology, organic chemistry, micro fabrication, and semiconductor (Prasad, 2008). Nanotechnology just like any other technology, may be used to create new devices and materials with a range of applications such as electronics, energy production, medicine and biomaterials (Prasad, 2008). On a general perspective, nanotechnology has numerous advantages. First, nanotechnology can be useful in revolutionalizing many electronic procedures, products, and applications (Binnig & Rohrer, 1999). There are fields that have benefits from the use of nanotechnology. Among these areas that have benefited from the continued nanotechnology in terms of the electronic products include the nani-diodes, nano-transistors, plasma displays, OLED, and quantum computers among others (Binnig & Rohrer, 1999). Secondly, nanotechnology has contributed heavily towards the development of the sector of energy. The establishment of increased energy absorbing, energy producing, as well as the storage of energy in efficient and smaller devices is possible with the application of this technology (Wade & Baughman, 2005).

How Managers Support the Company's Goals Assignment

How Managers Support the Company's Goals - Assignment Example Caleta CO’s biggest strength lies in the innovation of products which has expanded its market share and made them global leaders in the business. The company has managed to hire the best talent pool in the country by providing them with the best compensation in the industry and above industry standard benefits. John believes in recruiting the best, paying them the best, and keeping them satisfied with other benefits in the best way possible. He was not wrong, as this talent pool has led to the success of the company through their innovation. However, John is now faced with the challenge of a reduction in employee costs and ensure better working conditions in Mexico and Vietnam.   John sits down to list the following:- To make a list of all managers who have spearheaded teams to break into new markets and expand the range of RFID products which has increased the turnover of the company. John will present this to the board to convince that he has hired the right talent and the right talent requires monetary motivation to innovate.- Aware that the innovation of products has led to the growth of the company John has decided to pool the innovative team together and the compensation and benefits program for this team will remain unchanged.- On the other hand, reductions will be made in the current size of the HR department. Tracking their performances through feedback forms from the employees. The 17 specialists who test and recruit managers will be tracked against the performance of the recruits to ensure the right candidate is receiving the right compensation.- Most importantly to rework the current organizational structure to see excesses to the right size.- HR associates to be given additional responsibility to expose managers to the new HRIS system with timelines to complete and convince the managers to use them. This will lead to a reduction in HR resources and lower cost.- The best compensation in the industry comes with the best performance standards . Weed out the non-performing 10% in the company.- To recruit HR associates in Mexico and Vietnam to ensure a personal touch which also saves cost, as traveling from the US and the cost of hiring an HR associate in the US is 10 times higher. Ensure that the HR associate in that country is in charge of maintaining safety and health standards prevalent in that country. OR to explore HR outsourcing companies to take care of the HR management in Vietnam and Mexico if feasible and turn out to be a huge cost saving for the Corporation.

Essay assignment Example | Topics and Well Written Essays - 1000 words

Assignment - Essay Example In order to overcome these disputes certain information is remained confidential to the shareholders. This paper briefs about the agency problems and discusses effects of conflicts on the shareholders. It further provides information about the shareholder management to minimize these conflicts. An â€Å"agency problem† may occur when the principle (shareholders) hires an agent (management) to perform business activities. This is because of the reason that the conflicts between the interests among between the management and shareholder (Clark and Marois). The main objective of the company’s management and stakeholders is to maximize its profits. Disputes among the managers and shareholders are created on the bases of their interests. Shareholders may object the amount of incentives that is being paid to managers (Clark and Marois). If the information regarding the incentives and pays to the management is disclosed to its shareholders, it may decrease the net profit margi n of the company. In certain cases it is ethical for the management to hide the internal information from its shareholders, mostly decision making, investment decisions (Clark and Marois). This is because of the reason that the shareholders are not aware of the internal issues of the management; this may involve the moral hazards, employment issues, suppliers matter etc. In case of agency problem certain information regarding the incentives may remain confidential with the shareholders in order to eliminate the possibilities of disputes. It is essential for the organization to maintain the interest its management and shareholders to pursue its objectives (Clark and Marois). Therefore, the management and shareholder shall work together to maximize its profits. The conflicts among the relationship between the management and shareholders may create obstacles to attain the objective and goals of the organization. Management is aware of the internal issues of the company, such as supplie rs’ choices, employment regulation, incentives, investment decisions etc. whereas the entire shareholders are not aware of these internal concerns of the management (Clark and Marois). If any of them is in conflict it may create an obstacle for the organization to pursue its objectives. Secondly, the conflicts may arise the problems in the attitudes of the management and shareholders to have different attitude towards their work (El-Shamy). Management plays the major significant role to attain objective of the organization therefore, conflict among them may result in different attitude in the work (El-Shamy). It is essential for the organization to work with the mutual consent of management and shareholder therefore the management shall carefully identify the issues and resolve in order to keep both of them satisfied. Shareholder’s hire management to pursue its goals, In order to render their services (management) the principle has to bear certain costs also known as a gency cost. Agency cost is paid by the shareholders pay to hire manager in order to act on its behalf (Clark and Marois). This is because of the reason that both have different interest, as the management has more information. These costs are inevitable within an organization, the cost may be spend to provide material incentives (increments, bonuses and stock options) and moral incentives for the management to execute their duties in interests of shareholders. Based on the

How Managers Support the Company's Goals Assignment

How Managers Support the Company's Goals - Assignment Example Caleta CO’s biggest strength lies in the innovation of products which has expanded its market share and made them global leaders in the business. The company has managed to hire the best talent pool in the country by providing them with the best compensation in the industry and above industry standard benefits. John believes in recruiting the best, paying them the best, and keeping them satisfied with other benefits in the best way possible. He was not wrong, as this talent pool has led to the success of the company through their innovation. However, John is now faced with the challenge of a reduction in employee costs and ensure better working conditions in Mexico and Vietnam.   John sits down to list the following:- To make a list of all managers who have spearheaded teams to break into new markets and expand the range of RFID products which has increased the turnover of the company. John will present this to the board to convince that he has hired the right talent and the right talent requires monetary motivation to innovate.- Aware that the innovation of products has led to the growth of the company John has decided to pool the innovative team together and the compensation and benefits program for this team will remain unchanged.- On the other hand, reductions will be made in the current size of the HR department. Tracking their performances through feedback forms from the employees. The 17 specialists who test and recruit managers will be tracked against the performance of the recruits to ensure the right candidate is receiving the right compensation.- Most importantly to rework the current organizational structure to see excesses to the right size.- HR associates to be given additional responsibility to expose managers to the new HRIS system with timelines to complete and convince the managers to use them. This will lead to a reduction in HR resources and lower cost.- The best compensation in the industry comes with the best performance standards . Weed out the non-performing 10% in the company.- To recruit HR associates in Mexico and Vietnam to ensure a personal touch which also saves cost, as traveling from the US and the cost of hiring an HR associate in the US is 10 times higher. Ensure that the HR associate in that country is in charge of maintaining safety and health standards prevalent in that country. OR to explore HR outsourcing companies to take care of the HR management in Vietnam and Mexico if feasible and turn out to be a huge cost saving for the Corporation.

Audience Analysis Essay Example | Topics and Well Written Essays - 250 words - 1

Audience Analysis - Essay Example This in turn puts most of them in a comparable social-economic status. Majority are students and either unemployed or doing part-time jobs. In terms of interests, there is the aspect of politics and religion. My audience is comprised of young people who have opinions on virtually everything. They do appreciate politics, maybe not in a similar way though. As for religion, it is all diverse; they belong to varied religious groups from Christians, to Muslims to atheists. I would say that personally, I am quite similar to my audience in all aspects; the ultimate reason for the connection. Altogether, I expect that my audience will be appreciative of my document and me. This is because I voice the concerns of many of them. They are merely youth who seek to be heard by the authorities. They do have needs and expectations; desire for better education, better jobs, and better lifestyles. Perhaps there is a chance that they might dispute my opinion of exercising patience with the authorities as they are all out of it. I do hope though that they will find hope and motivation in the fact that I am willing to speak for them. My readers are well aware of details concerning my topic as it affects them directly. Therefore, they won’t have a problem with comprehension. We all do speak the same language as we belong to a similar affiliation. I will try and use simple enough language for everyone’s comfort. I realize that they may have issues about how I will exercise practicality with my document. I plan to work on this before writing

Importance of Feasibility Study System Analysis and Design

Importance of Feasibility Study System Analysis and Design This report analyses the importance of Feasibility Analysis to businesses when they are deciding on the viability of a proposed business venture involving the implementation or improvement of an information system. This report is split into three parts the initial part defines a feasibility analysis, the second part explains how an IT feasibility analysis should be conducted using the template of the IT Infrastructure Library (ITIL) and the last section in this report examines a completed feasibility study by Powerco, a utilities distribution Company in New Zealand. What is a feasibility analysis? As the words feasibility analysis suggests a feasibility analysis is carried out to decide on the viability of a proposed venture; basically it answers the essential question of is it a viable option and should the project be implemented. All stages of the analysis are carried out in order to answer this question. When researching it is clear that the majority of all large successful businesses conduct a feasibility study to ensure they embark on a viable project, for example Microsoft have a large research department situated in many different cities throughout the globe, this department collaborates with many institutions producing many feasibility analyses a year. When examining successful businesses such as Microsoft, I discovered they will not commit to a new project without first thoroughly assessing all of the variables and reviewing the probability of success through a feasibility study. The feasibility analysis process As a feasibility analysis is often time consuming and expensive (many companies pay consultants to perform the analysis), a preliminary study is undertaken to determine if it would be worthwhile to proceed to the feasibility analysis, within this preliminary study the evaluation of alternatives is made along with brief cost and benefit analysis. A feasibility study is usually conducted after the project managers have discussed all project ideas and every possible scenario, only if the results are positive the feasibility study begins. The content of feasibility Analysis Within a feasibility study it is necessary to discuss a number of areas including; details of the present system; what are the functions and objectives, who are the Stakeholders and the reasons to improve or replace the current system for example inconsistencies / inadequacies in functionality or performance, is there any possible solution alternatives and the advantages and disadvantages of the alternatives. Feasibility analysis can be split into four types; Operational factors; Operational feasibility is used to assess how well the information systems will work if implemented in the given environment. Define the urgency of the project If the project is implemented, will it be a success? Does management support the project? How do end users feel about the new system? People tend to resist change can this problem be overcome? Can management and end users adapt to the change? Has the proposed venture conflicted with organisational or government regulations? Schedule factors; It often takes time to build and implement an information system solution; will the project still be necessary on completion? The technology may exist, but are there the skills available to not only complete the project but complete it on schedule? Is the project deadline reasonable? Is the deadline desirable or mandatory? What are the results of failing to meet the project deadline? Technical; Technical feasibility is the measure of the practicality of specific technical information system solutions and the availability of technical resources. Often new technologies are solutions looking for a problem to solve: Is the technology for the information system solution practical? Does the necessary technology exist? Is the technology proven? Is the technology practical and reliable? Are the necessary skills available to design and implement the system? Is there the infrastructure to cope with ongoing maintenance (problems, upgrades) Economic; This is regularly the most important analysis made, it asks important questions; Is the project justified (i.e. will benefits outweigh costs)? Can the project be done, within given cost constraints? What is the minimal cost to attain a certain system? Which alternative offers the best return on investment? How much will it cost to maintain? The 12 Stages of an ITIL Feasibility Analysis ITIL is a global guidance document that provides worlds best practices for IT service management companies. ITIL guidelines are often used in feasibility studies and are broken down into twelve stages. These twelve stages are described in this next section and if necessary a brief example has been given; Introduction It is important that an introduction to the feasibility analysis is made; this introduction includes the content, the intent, the intended audience, the purpose, and organizational details of the feasibility analysis. Management Summary This stage summarises, what the other stages within the template will explain in more detail; this section provides a quick overview of the feasibility analysis and would include the following, an Introduction, Management Summary, Background of the Project, Objectives, Situation, Benefits, Problems and Risks, Technical Requirements, Options, Cost/Benefit Analysis, Financial/Budget Implications and Recommendations Background to the Project A project is proposed for a specific scenario and this step describes the reason the proposal exists. For example; current sales are at a low due to increased competition, the proposal is for a new company website, where customers are able to buy directly. Objectives The high level business purposes of the proposal, including the long-range management goals. For example, the proposed project is to increase sales by an estimated 15% per annum over the next ten years. Situation This step describes the present condition, without the service in place, including market conditions, it is necessary to highlight the need for the proposed system, and the consequences of the proposal not being authorized. Benefits In the benefits section, it is necessary to focus on the short term benefits of the proposal; this is different to the objective stage which focuses on the long term gains and the cost-benefit step which focuses primarily on the financial benefits. An example of this could be the increased customer satisfaction of the proposed website. Problems and Risks It is important to identify and assess possible problems and risks of the proposed project associated with it within the development, design, and deployment stages. This is done by doing a risk assessment on the proposed system; this will be used to identify problems in many different areas, including technologies, lack of user support, or resources. Technical Requirements Has the business the technological infrastructure for the proposed system? These requirements include knowledge of the hardware and software required, for example, does the business possess the database architecture, network structures, and hardware to sustain the website, will it be necessary to outsource? Options It is recommended in the ITIL framework that a feasibility analysis includes any alternatives to the proposal, including advantages and disadvantages and costs. An example of this could be advertising to increase sales and would show the estimated cost of this. Cost/Benefit In this step, the total cost of the project is calculated; this includes development, design, deployment, and maintenance of the new service. Costs include facilities, hardware, labor, and software. The project cost is compared to the financial benefits provided by the proposed system. What are benefits? These are examples of benefits, more accurate / timely information. Improved operation, increased flexibility of operation, increased output, error reductions, cost reductions; benefits can be placed into three different categories; Monetary; when money values can be calculated, Tangible; when benefits can be quantified, but monetary values cannot be calculated. Intangible; when neither of the others apply, this applies there is a benefit, but it cannot be quantified. There are different types of costs; Project related; development, purchasing, Installation, training costs, Operational costs; these costs are often ongoing costs and include; Maintenance on the hardware; maintenance, lease, materials Software; maintenance fees and contracts Personnel; operation, maintenance There are a number of tools used, which helps in the economic section of the feasibility analysis these are; Cost-benefit analysis (CBA); which estimates and totals up the equivalent money value of the benefits and costs of proposed projects to establish whether they are worthwhile. Payback Analysis; which is used to calculate how long it will take to pay the costs of the project Return on Investment Analysis; which compares the lifetime profitability of alternative solutions, Net Present Value Analysis: using current monetary values, profitability is determined of the proposed project, Return On Investment (ROI) compares the lifetime profitability of alternative solutions, (Lifetime benefits Lifetime costs) Lifetime costs and finally you can compare alternatives with the feasibility analysis matrix. Financial/Budget Implications Once the overall costs have been established, it is necessary to verify if the necessary funds are available, if so how? This may result in changes to the budget or priorities and reducing expenditure to accommodate the costs. Recommendations In this final step recommendations regarding the proposal are made including scheduling and budgeting Summary In summary these twelve steps that make up the ITIL is among the first activities a manager will undertake in preparation for a proposal for a new IT service, though it is important to remember these steps make a general guide and different information systems may require amendments. Examples of feasibility analysis Though the majority of businesses keep their own feasibility analysis private, research identified an interesting feasibility analysis conducted by Powerco. In this section I will briefly review this feasibility analysis in a case study due to the word restrictions on this essay and the extensiveness of the ITIL framework. Powerco has an estimated 410,000 consumers which makes it one of New Zealands largest utilities Companies. These customers expect a reliable service 24 hours a day, 7 days a week. Powerco applications are split between two platforms; Oracle RAC and Microsoft SQL Server, which has meant that the business had additional expenses of licensing, supporting, operating, and maintaining two systems. Additionally it was awkward for staff to alternate between the systems when working. As the Oracle platform of Powercos warranty cycle was approaching expiration, and the financial system was scheduled an important upgrade, it was clear to the company that it was time to reassess its options and whether it should consolidate to a single server platform or replace existing hardware. Powerco acknowledged that to consolidate the database platforms would create a more simple IT environment and would reduce the total cost of the database system significantly. The case for consolidation was simple why maintain two systems if you dont need to? explains Mr. Griffiths, Infrastructure Manager, Powerco. Powerco undertook preliminary study of the solutions and assessed the pros and c ons of Oracle versus SQL Server. This analysis pointed towards some significant advantages in choosing SQL Server over Oracle. These included reduced licensing and maintenance costs, ease of management and fewer requirements for a specialised skill set to manage and service the system. A feasibility study of migrating to SQL Server was then completed by consultants on Powercos behalf including a cost/benefit analysis, a risk assessment, analysis of the alternatives and the four factors discussed earlier in this report, this confirmed Powercos applications could be supported on SQL Server, with the remaining end of life applications being replaced with SQL Server compatible ones, the feasibility study showed that unlike other options Microsoft SQL Server, serving could be done in-house. Microsofts SQL Server was the cheapest option to license, maintain, and support, particularly because of the specialised nature of Oracle. The business would be more streamline and efficient with just the single platform. Increases security. Further Tangible and Non-tangible benefits. Due to the results of the feasibility study, Powerco changed from the two platforms to solely Microsoft SQL Server, the result of this consolidation has meant Powerco has been able to reduce costs significantly, also ensuring it was easier to maintain and manage in-house and eliminating the need for external consultants. The migration to SQL Server has cut the overall cost of ownership by $390,000 a year, also helping to streamline Powercos IT systems and have given a number of other Tangible and Non-tangible benefits. Conclusion In conclusion this report has explained what a feasibility study is and when it should be used, I have then reviewed the various stages which are recommended by the IT industry experts at the ITIL and have given an example of a successful feasibility study undertaken by Powerco. I believe to be objective this report should have explored examples of a unsuccessful feasibility study, however this was not possible due to my research not providing any suitable cases, but still the findings of this report are clear, it is advisable to do a feasibility analysis, as it is tried and tested and the vast majority of large and established companies use this method to check the viability of a proposed venture and are taking a substantial risk if a feasibility study is not carried out before embarking on new project.

Alcohol Producing Yeast :: Environment, Fossil Fuel, Crude Oil

Food and energy security have always been essential needs in various ways. This is due to their limited resources and their increasing demand by a growing human population [1, 2, 3]. At the same time demands of ethanol has been increasing since it is considered to be an alternative transportation energy source other than food consumption [4, 5]. Considerable attention has been given to ethanol production from various available sugar substrates such as molasses, sugar cane juice [6]; starchy materials like rice, millet, corn, sorghum, wheat, potato, cassava [3, 5, 7, 8, 9, 10]; as first generation ethanol and cellulosic materials as second generation ethanol [11]. Pearl millet, broken rice and sorghum are the major starchy materials used by Indian distilleries not only for the production of potable alcohol [12] but also for the fuel purpose (http://www.icrisat.org/text/research/grep/homepage/sgmm/chapter12.pdf). Moreover, Indian distilleries use these raw materials based on their avai lability and cost since these are seasonal grains [12, 13]. The increasing price of crude oil and other fossil fuels have increased the interest in alternative fuel sources around the world [14, 15]. Fuel alcohol production from starch materials needs constant process improvement for meeting the economic payback by lowering the high price energy consumption and improvement in fermentation efficiency in order to be considered as a viable alternative to fossil fuel. At present, production costs for ethanol is INR 20 to 23 per liter from molasses based ethanol plant (1.0 INR = 0.0225683 USD), which is slightly higher than the Brazil using molasses (INR 14 to 16 per liter) [16]. The Indian distilleries seek technological alternatives that would lower cost and provide higher margins in order to compete with gasoline and other fossil fuels. For the molasses based industry with 100KL per day capacity will require 450KWH power, 1620 to 1800 KL water per day for molasses dilution; and cooling water requirement will be 1080 KL per day. For a plant of s uch capacity, 2.0 to 2.3 MT of steam for 1.0 KL of ethanol production is required. In India, due to limited availability of molasses, molasses alone is not sufficient to meet the growing ethanol needs of the country, especially for use as a biofuel. Furthermore, the government of India is aggressively promoting the concept of blending petrol (gasoline) with ethanol to reduce dependence on petrol, and about 500 million liters of ethanol would be required every year, even if 10% ethanol is blended with gasoline (http://www.

Economic Structure Of The Mafia :: essays research papers

The Mafia is viewed by many people as a bunch of gangsters like those that they might see on movies such as Goodfellas, The Godfather, or Donnie Brascoe. In all actuality the Mafia represents much more than that, it is an entity within itself. The original Sicilian Mafia was just a group of families controlling certain territories in which they each laid claim to. These families were headed by a dominant male and were usually in competition with other families. The members of these families would engage into various "illegal and legal businesses with each other and outsiders" (Fiorienti and Peltzman 38). In the introduction to The Economics of Organized Crime, Fiorentini and Peltzman claim that between the years of 1860and maybe ranging all the way to 1957, the "Mafia was not a membership organization but a natural outgrowth of culture, politics and law enforcement" (Peltzman 38). Many have tried to eliminate the Mafia from its’ "control" of the underworld and its’ stranglehold on politicians and government. Under the fascist movement in the late 20’s and 30’s of Cesare Mori, Mori tried to eliminate the Mafia in any way in which he could. This attempt at elimination was quite unsuccessful since the Mafia’s base was so far ranging. ""Arlachhi (1986 44-5) concluded in 1983 "there does not exist a centralized criminal organized called the Mafia… The cosca mafiosa is a simple organism but a solid one, without formalism or bureaucracy. Within it are neither statutory ordinances, initiation rites nor courts of judgment"" (Fiorienti and Peltzman 38). This is in contrast as to what others recognize as organized crime. In direct retrospect to his earlier writings, Arlacchi claims that, through interviews with Mafia members, there is a more formal organization within the Mafia and that the Mafia does have initiations. The United States Mafia definitely was different than the Sicilian Mafia when trying to generalize them. The American Mafia consisted of only around 24 families whereas the Sicilian Mafia consisted of hundreds of families. These families were much larger than their Sicilian counterparts and that the families were most definitely organized and formal. " A detailed case-study of one of these families and its legal and illegal activities as of 1970 (Anderson, 1979) found that the Mafia family itself was not a firm; rather, its members entered into various businesses on their own account" (Fiorentini and Peltzman 39).

History of British Literature

Late Medieval Period 14th Century British Literature 14th and 15th were period of transition from feudalism to pre-industrial era. A time of political, social and ideological conflicts; England was in war with France (the hundred year war 1337-1453 Edward’s claim to the French throne and attempt to bring England, Gascony and Flanders under unified political control). The defeats in France lead to deepening the internal crisis. The decline in agriculture together with the rise in the population resulted in frequent famines and helped the spread during the 14th c. of the â€Å"Black Death†. 381 – The Peasants’ Revolt. Culture: by 15th century England had become a nation with the sense of separate identity and indigenous culture 1362- English became the official language in court and was also used in schools. 14thc. witnessed the first original literary works written in English. Middle English literature English literature of the medieval period, c. 1100 to c . 1500. Background The Norman conquest of England in 1066 traditionally signifies the beginning of 200 years of the domination of French in English letters. French cultural dominance, moreover, was general in Europe at this time.French language and culture replaced English in polite court society and had lasting effects on English culture. But the native tradition survived, although little 13th-century, and even less 12th-century, vernacular literature is extant, since most of it was transmitted orally. Anglo-Saxon fragmented into several dialects and gradually evolved into Middle English, which, despite an admixture of French, is unquestionably English. By the mid-14th cent. , Middle English had become the literary as well as the spoken language of England. The Early PeriodSeveral poems in early Middle English are extant. The  Orrmulum  (c. 1200), a verse translation of parts of the Gospels, is of linguistic and prosodic rather than literary interest. Of approximately the same date,  The  Owl and the Nightingale  (see separate article) is the first example in English of the  debat,  a popular continental form; in the poem, the owl, strictly monastic and didactic, and the nightingale, a free and amorous secular spirit, charmingly debate the virtues of their respective ways of life. The Thirteenth Century Middle English prose of the 13th cent. ontinued in the tradition of Anglo-Saxon prose? homiletic, didactic, and directed toward ordinary people rather than polite society. The â€Å"Katherine Group† (c. 1200), comprising three saints' lives, is typical. The  Ancren Riwle(c. 1200) is a manual for prospective anchoresses; it was very popular, and it greatly influenced the prose of the 13th and 14th cent. The fact that there was no French prose tradition was very important to the preservation of the English prose tradition. In the 13th cent. the  romance, an important continental narrative verse form, was introduced in England.It drew fro m three rich sources of character and adventure: the legends of Charlemagne, the legends of ancient Greece and Rome, and the British legends of King Arthur and the Knights of the Round Table. Layamon's  Brut, a late 13th-century metrical romance (a translation from the French), marks the first appearance of Arthurian matter in English (see  Arthurian legend). Original English romances based upon indigenous material include  King Horn  and  Havelok the Dane, both 13th-century works that retain elements of the Anglo-Saxon heroic tradition.However, French romances, notably the Arthurian romances of  Chretien de Troyes, were far more influential than their English counterparts. In England French romances popularized ideas of adventure and heroism quite contrary to those of Anglo-Saxon heroic literature and were representative of wholly different values and tastes. Ideals of  courtly love, together with its elaborate manners and rituals, replaced those of the heroic code; a dventure and feats of courage were pursued for the sake of the knight's lady rather than for the sake of the hero's honor or the glory of his tribal king.Continental verse forms based on metrics and rhyme replaced the Anglo-Saxon alliterative line in Middle English poetry (with the important exception of the 14th-century alliterative revival). Many French literary forms also became popular, among them the  fabliau; the exemplum, or moral tale; the animal fable; and the dream vision. The continental allegorical tradition, which derived from classical literature, is exemplified by the  Roman de la Rose, which had a strong impact on English literature. Medieval works of literature often center on a popular rhetorical figure, such as the  ubi sunt,  which remarks on the inevitability? nd sadness? of change, loss, and death; and the  cursor mundi,  which harps on the vanity of human grandeur. A 15,000-line 13th-century English poem, the  Cursor Mundi,  retells human histo ry (i. e. , the medieval version? biblical plus classical story) from the point of view its title implies. A number of 13th-century secular and religious Middle English lyrics are extant, including the exuberant  Sumer Is Icumen In, but like Middle English literature in general, the  lyric  reached its fullest flower during the second half of the 14th cent. Lyrics continued popular in the 15th cent. from which time the  ballad  also dates. The Fourteenth Century The poetry of the alliterative revival (see  alliteration), the unexplained reemergence of the Anglo-Saxon verse form in the 14th cent. , includes some of the best poetry in Middle English. The Christian allegory  The  Pearl  (see separate article) is a poem of great intricacy and sensibility that is meaningful on several symbolic levels. Sir Gawain and the Green Knight,  by the same anonymous author, is also of high literary sophistication, and its intelligence, vividness, and symbolic interest render it possibly the finest Arthurian poem in English.Other important alliterative poems are the moral allegory  Piers Plowman,  attributed to William  Langland, and the alliterative  Morte Arthur,  which, like nearly all English poetry until the mid-14th cent. , was anonymous. The works of Geoffrey  Chaucer  mark the brilliant culmination of Middle English literature. Chaucer's  The Canterbury Tales  are stories told each other by pilgrims? who comprise a very colorful cross section of 14th-century English society? on their way to the shrine at Canterbury. The tales are cast into many different verse forms and genres and collectively explore virtually every significant medieval theme.Chaucer's wise and humane work also illuminates the full scope of medieval thought. Overshadowed by Chaucer but of some note are the works of John  Gower. The Fifteenth Century: The 15th cent. is not distinguished in English letters, due in part to the social dislocation caused by the prol onged Wars of the Roses. Of the many 15th-century imitators of Chaucer the best-known are John  Lydgate  and Thomas  Hoccleve. Other poets of the time include Stephen  Hawes  and Alexander  Barclay  and the Scots poets William  Dunbar, Robert  Henryson, and Gawin  Douglas.The poetry of John  Skelton, which is mostly satiric, combines medieval and Renaissance elements. William  Caxton  introduced printing to England in 1475 and in 1485 printed Sir Thomas  Malory's  Morte d'Arthur. This prose work, written in the twilight of  chivalry, casts the Arthurian tales into coherent form and views them with an awareness that they represent a vanishing way of life. The  miracle play, a long cycle of short plays based upon biblical episodes, was popular throughout the Middle Ages in England. The  morality play, an allegorical drama centering on the struggle for man's soul, originated in the 15th cent.The finest of the genre is  Everyman. English Society in the 14th Century Summary:    The Canterbury Tales is set in fourteenth-century London, one of the medieval period's great centers of commerce and culture. In England at this time, society was still very strictly ordered, with the King and nobles having all power in things political and the Catholic Church having all authority in spiritual matters. English Society in the 14th Century The Canterbury Tales, written by Geoffrey Chaucer, is recognized as the first book of poetry written in the English language.This is because poetry was often written in Italian or Latin not English, even writers from England wrote in the other languages because English was considered low class and vulgar, but after Chaucer's writings were published they became a recognized and legitimate work. The Canterbury Tales gives modern readers a good judgment of language in the 14th century as it also gives a rich, elaborated tapestry of medieval social life, combining elements of all classes, from nobles to wo rkers, from priests and nuns to drunkards and thieves.The view of the Canterbury Tales being held up as a precise reflection of English society in the 14th century is significantly correct, because they were very attached to the church and beliefs and the way they all act in the Tales shows how they really were a society of the Church. â€Å"The Canterbury Tales is set in fourteenth-century London, one of the medieval period's great centers of commerce and culture. In England at this time, society was still very strictly ordered, with the King and nobles having all power in things political and the Catholic Church having all authority in spiritual matters.However, trade and commerce with other nations had expanded dramatically in this century, giving rise to a new and highly vocal middle class comprised of merchants, traders, shopkeepers, and skilled craftsmen. † The story starts with a general prologue that provides a panoramic view of society England begins the period with wars, unrest, and almost chaos; it concludes with a settled dynasty, a reformed religion, and a people united and progressive. England in 1300 was well on the way to rapid expansion. It was rapidly increasing in intellectual and mathematical sophistication.Technically, thanks to water power and the mechanical discoveries that flowed from it, England was in the midst of what many historians call the Medieval Industrial Revolution. One reason there seems to be such a break between the Middle Ages and the Renaissance was that there was in fact a break. The 14th Century was a time of turmoil, diminished expectations, loss of confidence in institutions, and feelings of helplessness at forces beyond human contro. lThe 14th century in Europe was a time of great unrest. This as primarily caused by the outbreak of bubonic plague better known as the Black Death. Another cause were the peasant revolts, and the schism within the Catholic Church. The Canterbury Tales, written by Geoffrey Chaucer , is recognized as the first book of poetry written in the English language. This is because poetry was often written in Italian or Latin not English, even writers from England wrote in the other languages because English was considered low class and vulgar, but after Chaucer's writings were published they became a recognized and legitimate work.The Canterbury Tales gives modern readers a good judgment of language in the 14th century as it also gives a rich, elaborated tapestry of medieval social life, combining elements of all classes,from nobles to workers, from priests and nuns to drunkards and thieves. The view of the Canterbury Tales being held up as a precise reflection of English society in the 14th century is significantly correct, because they were very attached to the church and beliefs and the way they all act in the Tales shows how they really were a society of the Church.Alliterative verse: 8th – 14th century AD The story of English literature begins with the Ger manic tradition of the Anglo-Saxon settlers. Beowulfstands at its head. This epic poem of the 8th century is in  Anglo-Saxon, now more usually described as Old English. It is incomprehensible to a reader familiar only with modern English. Even so, there is a continuous linguistic development between the two. The most significant turning point, from about 1100, is the development of Middle English – differing from Old English in the addition of a French vocabulary after the  Norman conquest.French and Germanic influences subsequently compete for the mainstream role in English literature. The French poetic tradition inclines to lines of a regular metrical length, usually linked by rhyme into couplets or stanzas. German poetry depends more on rhythm and stress, with repeated consonants (alliteration) to bind the phrases. Elegant or subtle rhymes have a courtly flavour. The hammer blows of alliteration are a type of verbal athleticism more likely to draw applause in a hall fu ll of warriors.Both traditions achieve a magnificent flowering in England in the late 14th century, towards the end of the Middle English period. Piers Plowmanand  Sir Gawainare masterpieces which look back to Old English. By contrastChaucer, a poet of the court, ushers in a new era of English literature. Piers Plowman and Sir Gawain: 14th century AD Of these two great English alliterative poems, the second is entirely anonymous and the first virtually so. The narrator of  Piers Plowmancalls himself Will; occasional references in the text suggest that his name may be Langland.Nothing else, apart from this poem, is known of him. Piers Plowman exists in three versions, the longest amounting to more than 7000 lines. It is considered probable that all three are by the same author. If so he spends some twenty years, from about 1367, adjusting and refining his epic creation. Piers the ploughman is one of a group of characters searching for Christian truth in the complex setting of a d ream. Though mainly a spiritual quest, the work also has a political element. It contains sharply observed details of a corrupt and materialistic age (Wycliffe  is among Langland's English contemporaries).Where  Piers Plowman  is tough and gritty,  Sir Gawain and the Green Knight(dating from the same period) is more polished in its manner and more courtly in its content. The characters derive partly fromArthurian legend. A mysterious green knight arrives one Christmas at the court of King Arthur. He invites any knight to strike him with an axe and to receive the blow back a year later. Gawain accepts the challenge. He cuts off the head of the green knight, who rides away with it. The rest of the poem concerns Gawain, a year later, at the green knight's castle. In a tale of love (for the green knight's wife) and subsequent eceit, Gawain emerges with little honour. The green knight spares his life but sends him home to Arthur's court wearing the wife's girdle as a badge of sha me. Geoffrey Chaucer at court: AD 1367-1400 In 1367 one of four new ‘yeomen of the chamber' in the household of Edward III is Geoffrey Chaucer, then aged about twenty-seven. The young man's wife, Philippa, is already a lady-in-waiting to the queen. A few years later Chaucer becomes one of the king's esquires, with duties which include entertaining the court with stories and music. There can rarely have been a more inspired appointment.Chaucer's poems are designed to be read aloud, in the first instance by himself. Their range, from high romance to bawdy comedy, is well calculated to hold the listeners spellbound. Courtly circles in England are his first audience. Chaucer's public career is one of almost unbroken success in two consecutive reigns. He undertakes diplomatic missions abroad on behalf of the king; he is given administrative posts, such as controlling the customs, which bring lodgings and handsome stipends. Even occasional disasters (such as being robbed twice in fo ur days in 1390 and losing ? 0 of Richard II's money) do him no lasting harm. A measure of Chaucer's skill as a courtier is that during the 1390s, when he is in the employment ofRichard II, he also receives gifts at Christmas from Richard's rival, Bolingbroke. When Bolingbroke unseats Richard II in 1399, taking his place on the throne as  Henry IV, Chaucer combines diplomacy and wit to secure his position. Having lost his royal appointments, he reminds the new king of his predicament in a poem entitled ‘The Complaint of Chaucer to his Empty Purse'. The last line of each verse begs the purse to ‘be heavy again, or else must I die'.Henry IV hears the message. The court poet is given a new annuity. Henry is certainly aware that he is keeping in his royal circle a poet of great distinction. Chaucer's reputation is such that, when he dies in the following year, he is granted the very unusual honour – for a commoner – of being buried in Westminster abbey. Troil us and Criseyde: AD 1385 Chaucer's first masterpiece is his subtle account of the wooing of Criseyde by Troilus, with the active encouragement of Criseyde's uncle Pandarus. The tender joys of their love affair are followed by Criseyde's betrayal and Troilus's death in battle.Chaucer adapts to his own purposes the more conventionally dramatic account of this legendary affair written some fifty years earlier byBoccaccio(probably read by Chaucer when on a mission to Florence in 1373). His own very long poem (8239 lines) is written in the early 1380s and is complete by 1385. Chaucer's tone is delicate, subtle, oblique – though this does not prevent him from introducing and gently satirising many vivid details of life at court, as he guides the reader through the long psychological intrigue by which Pandarus eventually delivers Troilus into Criseyde's bed.The charm and detail of the poem, giving an intimate glimpse of a courtly world, is akin to the delightful miniatures which ill ustrate books of hours of this period in the style known asInternational Gothic. Yet this delicacy is only one side of Chaucer's abundant talent – as he soon proves in  The Canterbury Tales. The Canterbury Tales: AD 1387-1400 Collections of tales are a favourite literary convention of the 14th century. Boccaccio'sDecameron  is the best-known example before Chaucer's time, but Chaucer inThe Canterbury Tales  outshines his predecessors.He does so in the range and vitality of the stories in his collection, from the courtly tone of ‘The Knight's Tale' to the rough and often obscene humour of those known technically as  fabliaux. He does so also in the detail and humour of the framework holding the stories together. His account of the pilgrims as they ride from London to Canterbury, with their constant bickering and rivalry, amounts to a comic masterpiece in its own right. The pilgrims, thirty of them including Chaucer himself, gather one spring day at the Tabard in Southwark.The host of the inn, Harry Bailly, is a real contemporary of Chaucer's (his name features in historical records). He will act as their guide on the route to Canterbury and he proposes that they pass the time on their journey by telling stories. Each pilgrim is to tell two on the way out and two on the way back. Whoever is judged to have told the best tale will have a free supper at the Tabard on their return. Of this ambitious total of 120 stories, Chaucer completes only 24 by the time of his death. Even so the collection amounts to some 17,000 lines – mainly of rhyming verse, but with some passages of prose.The pilgrims represent all sections of society from gentry to humble craftsmen (the only absentees are the labouring poor, unable to afford a pilgrimage of this kind). There are respectable people from the various classes – such as the knight, the parson and the yeoman – but the emphasis falls mainly on characters who are pretentious, scurrilous, m endacious, avaricious or lecherous. The pilgrims are vividly described, one by one, in Chaucer'sPrologue. The relationships between them evolve in the linking passages between the tales, as Harry Bailly arranges who shall speak next.The pilgrims for the most part tell tales closely related to their station in life or to their personal character. Sometimes the anecdotes even reflect mutual animosities. The miller gives a scurrilously comic account of a carpenter being cuckolded. Everyone laughs heartily except the reeve, who began his career as a carpenter. The reeve gets his own back with an equally outrageous tale of the seduction of a miller's wife and daughter. But the pilgrim who has most delighted six centuries of readers is the five-times-married Wife of Bath, taking a lusty pleasure in her own appetites and richly scorning the ideals of celibacy.

Sweet Basil Marketing Plan

In order to Increase market share and sales, Sweet Basil will target dine-in, take-out, and take-n-bake pizza lovers In the cities of Treated, Rewind, USA, and Monrovia. The strategies for increasing sales are to first penetrate new markets, then increase usage and size of customer orders. This will be conducted through unbeatable value and the finest ingredients that cannot be received anywhere else in the area. The marketing mix for Sweet Basil will consist of mobile marketing, flyer distribution, a website, social media outlets, television advertising and email newsletters.The objectives for many of these avenues are to provide coupons and discounts as well as gain consumer loyalty. The business does a great Job already with returning patrons so it is time to focus energy on effectively penetrating new markets. Sweet Basil will look to Increase sales by 40% or $110,400 and achieve a market share of 30% In Treated and 20% In the surrounding clues. This will ensure success and will provide a break even before the first 6 months. 2. 0 Situation Analysis Currently, the economic market condition in the united States and California is primarily recession.Overall, the pizza business is doing k. Tit flat sales of about $38 billion for the past 3 years (Kara 2011). Consumers are becoming much more particular when it comes to value and where they spend their hard earned money. Sweet Basil pizzeria is doing quite well during the recession but it is having trouble inquiring new consumers. Prices of flour, produce, and cheese are on the rise so It Is important to Increase business and revenue to cover these associated costs. These forces are uncontrollable In the macro environment along with the rising unemployment from the recession.It is important to instill value and personalized maintain/increase repeat customers. There are many successful dine-in and take- out pizza companies that fail to provide the opportunity for consumers to purchase take-n-bake pizzas. Consumer s are going to ultimately purchase from the establishment that provides the best value and quality mixture. Sweet Basil offers dine-in, take-out, and take-n-bake pizzas, leaving the delivery market to competitors. With this in mind, Sweet Basil is very capable of increasing sales with the development of take-n-bake pizzas and a solid marketing strategy. 2. Market Summary Sweet Basil Pizzeria is an extremely reputable pizzeria in the city of Treated, California. Besides being well known, Sweet Basil also maintains a strong competitive advantage with its owner, James Decrease, being a hotel restaurant management graduate from Purdue University and restaurant industry veteran for well over 25 years. James has been able to carefully select his target market due to his extensive industry experience. As mentioned before, the current pizza market is motionless at around $38 billion per year, which isn't so bad considering worldwide market conditions.Many loyal customers have been moving du e to rising foreclosure rates and this hurts return business. An astonishing 93% of Americans eat pizza at least once a month and approximately 3 billion pizzas are sold every year (Hinkle 2009). This leaves plenty of room for competition and growth for Sweet Basil take-n-bake pizzas in the current market. Even though Sweet Basil's target market demographics is tailored to consumers in the San Gabriel Valley and surrounding areas in southern California, we reserve the right to increase the area if growth is substantial.The average salary of southern California Jobs is $55,000 a year (Simply Hired 2011), which leaves plenty disposable income for the on-the-go working class individual. Many consumers in southern California lead extremely busy lifestyles, which makes it hard to cook for a family. There are currently seven pizza restaurants/parlors in Treated, California. None of these pizza establishments offer take-n-bake pizzas for sale, so the only real competition is frozen pizzas at the super market. Our consumers enjoy high quality pizza with fresh ingredients at an affordable price.This provides incredible value to the customer and a much better alternative to people having to bake store bought frozen pizzas. Sweet Basil provides its customers with an extensive value for their hard earned none. Consumers choose Sweet Basil pizza because we serve their needs through our unique ingredients and fresh homemade sauce and dough. People want more than Just a bland, regular tasting pizza and we tailor our unique blend of basil, garlic, and oregano to pizza lovers throughout the Los Angels area.Sweet Basil serves over 10 different types of specialty pizzas creating enjoyment for all types of palettes. Our pizza can be picked up with no wait and is never sold unless it has been made within 7 days to increase the quality that you'll find in the frozen section of the super markets. Since no other pizza establishments in Treated offer take-n-bake style pizzas, we will be able to control the market for consumers that are looking for a fresh alternative. Nearly every single frozen pizza brand from Disgorging to Stouffer increased it's sales in the 52 weeks between summer 2009-2010 (BIB International 2010).Disgorging made the most out of the entire top 10 frozen pizzas in 2010 Digestion's sales throughout the world, it's important to notice that they increased sales from 2009 to 2010 and that the market doesn't show any signs of decreasing. Pizza is an American tradition that most people love to eat and Sweet Basil's quality ND delicious ingredients create the competitive advantage. 2. 2 SOOT Analysis * Strengths: Sweet Basil's strengths consist of a number of things currently going into the take-n-bake market.For one, Sweet Basil is the only pizzeria that currently offers take-n-bake pizzas; the competition is very minimal other than store bought frozen pizzas. Second, Sweet Basil has a stellar reputation amongst the surrounding community, catering to schools and businesses reaching new customers daily. Sweet Basil only uses the freshest ingredients and everything is homemade including the bread and delicious sauce. The pizzeria is located in a prime location, right next too Seven-Eleven, getting optimal exposure from the public. Weaknesses: Currently there are a couple of solid weaknesses that can cause some undesired hurdles for Sweet Basil's take-n-bake pizzas. First off, Sweet Basil has not done any marketing yet for the new take-n-bake concept and all of the marketing in the past has been through word of mouth solely. Another weakness is that consumers are already familiar with the competition and that could make it very difficult to market to consumers that haven't tried Sweet Basil pizza before. Finally, Sweet Basil pizzeria doesn't have any distribution outlets other than the restaurant located in the city of Treated and delivery is not offered.These issues certainly need to be addressed and solved so that they don't affect Sweet Basil pizzeria negatively. * Opportunities: While pizza continues to be popular in America, it is evolving. Fierce discounting and coupling by top players has squeezed other pizza Sellers (Kara 2011). This leaves a great opportunity for Sweet Basil to offer coupons and discounts through a variety of medias and advertising. Another opportunity is that the market appears to be very teddy for take-n-bake/frozen pizza purchases. This can certainly provide Sweet Basil with a chance to reap some of the market share with its high quality, affordable pizzas.Second, Sweet Basil's take-n-bake pizzas don't use up any additional resources or time than their freshly made take-out or dine-in pizzas, making start up costs insignificant. One possibility in the future could be to contract with grocery store chains to offer frozen pizzas more conveniently to consumers. Sweet Basil can increase revenue by attracting customers that don't live close to the pizzeria or prefer o make pizzas a t their own home. * Threats: Potential threats for Sweet Basil include possible competition from neighboring pizzerias in the area should they decide to start a take-n-bake operation.Another possible threat could be an increase in direct and indirect costs such as electricity for freezing the take-n-bake pizzas. An increase in gas prices could also be a possible threat for sales of pizza because consumers may not be willing to drive to the pizzeria. An increase in labor costs due to the slightly complex routine behind making take-n-bake pizzas ready for customers. 2. Competition As briefly stated earlier, there are currently 5 other pizza restaurants in Treated and we compete for pizza loving customers on a regular basis.These competitors great sum of customers that can be earned with the proper marketing campaign. The seven places to get pizza in Treated are Pizza Hut, Domino's, Hungry Hosier's Pizza, Treated Pizza Co. , Little Caesar, Flying Pizza, and Cost (which is Sweet Basil's only real take-n-bake competition other than grocery store brands). People can purchase freshly made pizza to order at all of these establishments, but these competitors eave not developed a take-n-bake concept yet. This leaves the market wide open for Sweet Basil to compete with better-known chains such as Cost and grocery store brands.The seven pizza establishments in Treated do not pose as much threat to Sweet Basil's Take-n-Bake pizzas as the store bought brands and Cost pizza. When considering true competition it is important to observe the characteristics of the take- n-bake pizza that Sweet Basil will offer. The pizzas are going to be 16†³ in length, which is fairly large for take-n-bake pizza. This means that single-serve frozen pizza sonnets really pose a significant threat because we are marketing to larger parties and families who are constantly on the go. Sweet Basil's large 14†³ pizzas will come with a variety of toppings.With this in mind the only store boug ht competitors that are offered at nearly all super markets are Disgorging, Tombstone, Red Baron, California Pizza Kitchen, Freshest, and Tony's (BIB International 2011) in order of popularity/sales. The other main competitor that Sweet Basil has to beware of that is gaining popularity is Cost's take-n-bake frozen pizzas because they offer more rationalized service and quality than the other brands. Cost pizzas are also larger in size (16†³) and cost a little more than the other brands (Cost 2011). 2. Product Offering The new product offering of Sweet Basil Pizzeria is very concise and direct. The take-n-bake pizzas will only be offered in the 14†³ size and will consist of only five different varieties such as pepperoni pizza, cheese pizza, vegetarian pizza, Sweet Basil Favorite (all combo toppings), and BBC pizza. All of these pizzas are made with the finest local produce from Mike's Foods and ingredients provided from JACM DOD service distribution. Sweet Basil Pizza will be extremely fresh, having been made within a week from the date of purchase.Customers can feel assured they are getting a high-quality pizza with greater freshness than any other brand currently in the target market. Valued consumers will also be able to call in orders if they require special toppings or especially large orders. Consumers will also be able to purchase packets of our most popular ingredient â€Å"Sweet Basil†, which is a combination of secret spices containing garlic and basil. This mixture is absolutely delicious and makes any pizza caste even better than it normally would. 2. Keys to Success The major factors that will make Sweet Basil a huge success among the competition in the Los Angels area is our stellar personalized service, finest ingredients, competitive price, and homemade sauce/dough recipe. Personalized service and quality/recipes are the main advantages that Sweet Basil Pizzeria is aiming to use as their competitive advantage. Sweet Basil alrea dy has a considerable customer dimension from its fourteen years of success and this must keeping up to date with ingredient costs, researching local stores and purveyors to ampere value/price mixtures.According to the National Restaurant Association, the top trend right now is locally grown produce (Stevenson 2010). Sweet Basil only purchases the finest, locally grown produce from Mike's Foods in Treated. The new take-n-bake product that sweet basil offers is no more expensive than providing it's everyday to-go pizzas to valued customers. This makes the overall product cost extremely low and creates a major factor in the success of this new idea for Sweet Basil Pizza. The pizza and restaurant business is a difficult industry to tackle; product/industry knowledge is a necessity to succeed.Sweet Basil is always staying familiar and up to date with current practices in order to remain competitive. This factor is something that Sweet Basil will surely continue to practice and exploit. Continued customer satisfaction is a concept that Sweet Basil will continue to present to its valued patrons. 2. 6. Critical Issues As a pre-established company, Sweet Basil maintains an exceptional product, gaining return customers and recognition daily. The major critical issues for Sweet Basil is to: * Gain market exposure- Sweet Basil doesn't currently spend any money on marketing to Treated or its surrounding cities.Word of mouth from satisfied customers is a great type of free marketing but it doesn't increase quickly enough. Sweet Basil will now be able to offer a product to customers that live further away; therefore, it should target more customers using different avenues of marketing. Train additional staff- training is a 2-3 month period depending on the speed of the employee and this could slow the business down if not forecasted properly. Since Sweet Basil doesn't deliver, it is currently run with no more than 2 employees at a time.If customers and sales increase signif icantly, sustainability will rely on the ark force. New hiring measure may be needed. * Monitoring quality assurance and customer service- the pizzeria must maintain a reputable amount of quality and service in order to ensure that the growth strategy doesn't Jeopardize the current benchmark. Quality will be monitored by gaining feedback from customers and allowing them to offer suggestions through questionnaires. * Expansion- expanding through the creation of additional parlors in Dearth's surrounding cities may be a necessity if it proves both profitable and sustainable.This is more off long-term critical issue but must be recognized nonetheless. . 0 Marketing Strategy The primary target for Sweet Basil's marketing strategy will be towards households and businesses in the cities of Treated, Monrovia, USA, and Rewind. Americans love pizza and it is clear that everyone in these cities should be marketed because of pizza's popularity and sustained growth throughout past years. For no w, Sweet Basil only offers take-out, dine-in, and take-n-bake services to its patrons, which leaves delivery open to competition.Sweet Basil realizes that they can serve 65-70% of Pizza Power Report). Undoubtedly there is a substantial amount of market share that an be earned with the proper market-challenger attack strategies. Sweet Basil anticipates being able to sell more pizza to current customers, sell to market segments that have not previously been targeted, and gain a higher market penetration. Word of mouth advertising has been Sweet Basil's sole source of advertising for the past fourteen years and now the time has come to try a new initiative to increase growth and profits.Although word of mouth advertising is extremely effective and well trusted from consumers, Sweet Basil finds that most loyal clients did not hear about the pizzeria until the first couple years of residing in Treated. With this in mind, the pizzeria will kick off some new marketing strategies to increas e its overall exposure to the businesses and households in its target market. Sweet Basil will look to gain new customers through new-market segment strategies.More consumers need to be aware of Sweet Basil's unparalleled service and great tasting pizza; word of mouth advertising will not penetrate as many consumers as supplementary advertising. Sweet Basil also looks to engage in encirclement attacks throughout the before-mentioned cities in order to gain exposure into some of the competition's territory. Finally, Joint partnership advertising will be conducted to decrease overall advertising costs. Paper flyers will be attached to every take-out box, promoting take-n-bake pizza to current patrons, which well result in increased usage.Flyers that include coupons will be served to residential and commercial properties in order to increase new customers. This will help Sweet Basil primarily increase sales over time but will also help in gaining exposure to the target market. A recent study shows that 46% of pizza consumers report that coupons or promotions influence where they decide to purchase their pizza (Barrett, 2010 Pizza Power Report). If these statistics prove to be true, Sweet Basil will surely be able to earn new business amongst the community.Sweet Basil will also exploit other forms of integrated marketing communications through website development, mass SMS marketing to loyal patrons, and usage of social media platforms. The website will allow consumers to view the menu and leave comments, questions, and concerns, which will be viewable for everyone to see. Catering is a huge source of Sweet Basil's success and consumers will be able to navigate through catering options and information. People will also be able to add themselves onto the weekly email that will be sent out to include coupons and special promotions.This will help Sweet Basil in obtaining more market exposure to current and new clientele. â€Å"With so many people now using the Inter net to search for products and services it is now acknowledged that having a business website is Just about as essential as having a telephone† (Touched, 2001). Sweet Basil will also utilize mass text message marketing in order to promote specials and promos that are offered each week. This will be initiated using Decontrolling. Mom to ensure that these messages can be sent every other week to market different promos and special items to consumers.Each customer will be asked if they would like to receive promotion emails and text messages from Sweet Basil. The success rate for permission based mobile marketing campaigns is around 25% Oarfish, 2006). This will ensure seamless impersonal communication to Sweet Basil's loyal patrons. Lastly, Sweet Basil's marketing include the development of a Faceable, Namespace, and Twitter account so loyal patrons can feel more united with Sweet Basil's service and undeniable quality food. The Namespace and Faceable pages will allow customers to view the menu and catering options that Sweet Basil offers.This type of marketing is virtually free although it is time consuming to continuously update. Sweet Basil will also utilize cable television marketing in order to market to new customers. Advertising will only be targeted to Time Warner Cable's Foothills and West Covina coverage areas in the San Gabriel Valley (Coverage Area 2011). Mostly sports programs on ESP. and popular shows on Bravo will be targeted to enhance Sweet Basil's exposure to their target market. This will be exercised during the first 90 days of marketing plan.All of these integrated marketing communications will allow Sweet Basil to reach a large market of new consumers as well as continue to gain increased business with existing patrons. These marketing strategies were also selected due to their low cost and minimal time consumption required. 3. 1 Mission Statement â€Å"We exist to provide the best quality dine-in, take-out, and take-n-bake pizza to the Route 66 communities of the San Gabriel Valley. This will be accomplished through unmatched customer service, value, and great tasting pizza; creating a memorable experience for all to enjoy'. 3. Marketing Objectives Sweet Basil will achieve a few concrete objectives through its current and future marketing actions. The first and most crucial goal for the pizzeria is to conduct new- market segment strategies in order to earn new customers throughout Treated, Monrovia, USA, and Rewind. This strategy will be initiated immediately at the start of Quarter 2 this year now that Sweet Basil's take-n-bake pizzas are now in production. The target market objective is to increase overall market share, earn new customers, and amplify purchases to increase sales by 40% from now throughApril 2012. Collectively, Sweet Basil seeks to increase overall market share to 25% of all dine-in, take-out, and take-n-bake purchases in Treated and 13% of market share from Monrovia, Rewind, and USA. This al so includes 15% market share transactions from employees of local businesses in Treated and Rewind as well as 25% market share to households in Treated, Rewind, Monrovia, and USA. In order to accomplish these goals, Sweet Basil will have to gain at least 30 new customers every week on average and the goal is to be able to retain 90% of them.This strategy ill allow the pizzeria to maintain strong, positive growth each quarter through it's increasing customers. Another objective is increasing consumer usage to where customers are purchasing Sweet Basil products at least one more time per week. This will include increasing the purchase volume of each consumer as well. New consumers will be able to be measured by asking them how they heard about Sweet Basil to begin with and afterwards asking them if they would like to receive coupons and promotions by email and text in the future. Sweet Basil's target is to achieve the before mentioned market share by the end of 2012.Sweet Basil will a lso set promotional objectives in order to reach new customers through brand and company awareness as well as implementing strategic sales promotions. Millennial will information through word of mouth (Mr.. Youth, 2011). A major objective will be to grow the pizzeria's followers on Faceable and Namespace to 750 people by the end of 2011 to engage in more promotional initiatives. Seasonal and promotional entrees will be posted on these social media sites every other week to maintain consumer usage. The address, phone number, menu, and catering options will all be included n these sites as well.Sweet Basil will be hiring an individual to hand out door flyers to residential households and businesses in the cities of Treated, USA, Rewind, and Monrovia (starting in the city of Treated). This marketing effort will be conducted every Wednesday and Thursday from am to pm for the residential areas and every Monday for local businesses. Similar flyers will be on every take-out pizza box as we ll to notify customers of the option to purchase take-n-bake pizzas. No additional employees would have to be hired for the business as long as business doesn't increase more than 50%.The flyers will include specials and combos that can be purchased in exchange for the coupon on the flyer. Each flyer will have a coupon to receive 1 free slice with a purchase of any take-n-bake pizza. The flyers will also contain a coupon to purchase a take-n-bake pizza for 25% off. Additional specials will be included on the flyer and sponsors will be able to advertise on the other half of the flyer. The sponsors will incur all costs for the production of the flyers and will also include Sweet Basil's website, Faceable, Namespace, and Twitter information for nonusers..These flyers will be very similar to the email and text messaging blasts that Sweet Basil will be conducting every other month. Sweet Basil will look to enhance partnership efforts with local businesses, schools, cities, and clubs in o rder to increase exposure and maintain growth. Catering services and pizza specials will be offered for discount prices depending on the size and occasion of the order. Sweet Basil looks to increase its catering by 5% to businesses and residential areas. This will also help Sweet Basil gain more exposure and market share from satisfied customers. 3.Financial Objectives Sweet Basil will be targeting a number of sound financial objectives in order to increase profits and sustainability. As stated in the marketing objectives, increasing sales by 40% during the first 365 days is the target for Sweet Basil. Overall, Sweet Basil aspires to collectively reach 30% market share for Dearth's dine-in, take out, and take n bake pizza sales by the end of 2012. The goal for Rewind, USA, and Monrovia will be 20% overall market share. Currently, Sweet Basil obtains 30% of it's business from take out orders, 50% from dine in business, and 20% from catering.With the current market conditions, Sweet B asil's overall gross income amounts to $23,000 on average per month. The gross income should amount to at least $32,200 per month on average by April 2012 in order to realize a successful marketing plan. This would amount to an extra $110,400 in gross income a year, which would only be substantial if costs remained low. Sweet Basil doesn't require hiring an extra employee for the additional expected business so long as it doesn't exceed a 50% sales increase. Social media sites such as Faceable, Namespace, and Twitter are free which makes it a valuable marketing source financially.Sweet Basil will be using decontrolling. Com to send out SMS blasts including specials and deals for and allows for 5,000 customers to be included. The annual cost for this service then amounts to $960/year while emails are virtually free to send to loyal subscribed customers. Sweet Basil's website will be created for $1000 through a current part- time employee that is also going to school for web design. T his will be built during slow business hours at the restaurant to decrease hourly costs for the web development. The web domain will cost around $100 dollars a year to maintain.One f the expensive strategies for Sweet Basil Pizza is the cost of hiring on an employee to work Monday, Wednesday, and Thursday for 24 hours a week handing out flyers. The employee will be paid $8/her, so the annual cost will come out to about $12,000 if gas costs are associated. The flyers will be free to Sweet Basil because the sponsors will incur that cost. The most expensive marketing source will be advertising on Time Warner Cable during the first 90 days of marketing plan initiation. As mentioned earlier, only ESP. and Bravo will be targeted and we will run 4 commercials per day on both networks.With a cost of $40 per spot, Sweet Basil will incur a total cost of $28,800 Just in television advertising costs. An increase in sales will not result in a significant increase in utilities since the restauran t hours will remain the same and because the pizza oven is always left on. The cost of running the oven 2417 isn't much different from the cost of turning it off at night and the oven takes an hour to warm up to 600 degrees when opening in the morning. After all the costs are subtracted, Sweet Basil can make a return of $67,540 but the increase of ingredients, labor, and materials have not been subtracted from this mount.All of the before mentioned other than pizza ingredients and material will remain the same regardless off 40% increase in sales. 3. 4 Target Markets As stated earlier, Sweet Basil's target market will consist of all pizza lovers in the Route 66 cities of the San Gabriel Valley. In recent studies, 93% of Americans eat pizza at least 1 time a month, (Pizza Plan, 2011) which means there is a sizeable target market for Sweet Basil to penetrate. There are 21,782 residents in Treated, 46,672 in USA, 37,523 in Monrovia, and 1,433 in Rewind, which brings a total consumer ma rket of close to 110,000 people (city-data, 2009).Rewind consists of businesses for the most part, which gives Sweet Basil an opportunity to increase dine-in sales to workers during the day and catering services for luncheons and special events. Consumers report that 45% of restaurant pizza orders are for take- out and 20% of orders are for dine in (Barrett, 2010). The general strategy for Sweet Basil will be â€Å"differentiation† as described in Porter's generic strategies (Marketing Management, 2009). Sweet Basil offers an incomparable product compared to the rest because they use the best and highest quality ingredients while having the nines recipes.The key source of this distinction is the â€Å"sweet basil powder† that patrons can top on their pizza after it is made. Take-n-bake pizza is not offered in any other restaurants in the area other than Sweet Basil, which gives them an advantage for consumers that want a more unique taste. Consumers have a need for gre at tasting quality pizza that can be purchased right when they want it with little wait time and low cost. Sweet Basil certainly meets this need with the before mentioned points of difference and being able to dine-in and take-out as well. ND be out quicker than if they purchased fast food.Many consumers like driving by on their way home from work to get a late night special $6 one topping pizza that is hot and ready between 6-pm to feed their family after a busy workday. Others choose to stock up on take-n-bake frozen pizzas to serve at their convenience. Catering services are offered to businesses and patrons that have the need to feed a large event or party and a much more extensive menu is offered in order to add variety. Sweet Basil patrons range from all ages and nationalities, which is the advantage of offering a product that 93% of people engage in at least once a month.Pizza is also a relatively inexpensive way to feed a family and large parties of people in residential are as. This makes pizza ideal for people that are currently affected by the downfall of the economy and increases in unemployment. High school kids and local workers are a major part of the afternoon dine-in business that Sweet Basil receives during the week. Nearly 95% of Sweet Basil's business comes from returning customers, which proves that there is room for new customers. This also roves that the product tastes great and has an eminent price-quality comparison. . 5 Positioning Nearly all Americans enjoy eating pizza because it is a delicious and quick meal, which gives Sweet Basil an advantage over selling other products. In a recent survey initiated by Technetium, results show that 68% of those that have children 18 and under living in their household say that pizza occasions usually involve children (Barrett, 2010). This shows that pizza is a very popular amongst families but Sweet Basil does well with single person households and local workers since pizza is sold by he slice un til pm.This also helps in closing the gap for Sweet Basil's consumers and leaves only those that prefer ordering their pizza and having it delivered. Sweet Basil is not trying to offer delivery service any time soon, but many patrons prefer Just coming in to take-out their pizza rather than ordering delivered pizza from a competitor. This is exactly how Sweet Basil positions itself to consumers; the prices are low and affordable, the quality of food and flavor is unrivaled, and the experience is optimal. As mentioned earlier, â€Å"Sweet Basil† powder adds for a uniqueness that ant be tasted anywhere else which positions the business very well.All pizzas are created from scratch, using a large mixer for dough and fresh store bought produce, meats, and ingredients from local purveyors. Pricing strategies are used as well to effectively position Sweet Basil's food offerings. Sweet Basil sells pizza by the slice for only $1 where other companies may charge up to $3/slice. Sweet Basil also sells its large one topping take-out, dine-in, and take-n-bake pizzas for $8, which is a phenomenal value considering all of the top grade ingredients used.This creates a rice-quality comparison that isn't reciprocated from any competitors in the target market. Sweet Basil is able to position itself to a completely new market with the recent creation of its take-n-bake pizza. Minute reports that frozen pizza can be found in 66% of all households (Barrett, 2010), which gives Sweet Basil a nice competitive advantage over other pizza businesses in the San Gabriel Valley. Sweet Basil notices possible opportunities if they were to contract and create partnerships with local grocery stores and markets. Another possible opportunity in the future would be to