Factors Influencing Online Shopping Behavior of the Consumers of Dissertation

Factors Influencing Online Shopping Behavior of the Consumers of Thailand - Dissertation Example This research will begin with the statement that in the modern era of rapid globalization and advancement of technology, the firms all around the world are facing a tremendous competition in the domain of attracting the different markets, to be specific, attracting the customers. Every firm is thriving by the usage of various channels which helps them to reach their target customers. Today the entire world has become a local market place and the entire population of the world has become the target market for the marketers. The increased application of technology has made the task easier for both the customers and the marketers. The recent trend of using internet for the purpose of shopping is gaining popularity all across the world. The topic we are dealing with is the behavior of the shoppers in Thailand with respect to online shopping. The previous studies on this topic shows that online shopping have been already recognized as a popular trend among the customers of UK however itâ €™s yet to gain heights of popularity in developing countries like Thailand. The study conducted by the Thai National Electronics and Computer Technology Centre (NECTEC) reveals that the total number of shoppers in Thailand includes almost 23.6% internet shoppers. Also their online shopping decision is influenced greatly by their friends, family and colleagues. Thus its evident from previous studies that online shopping is already a familiar term in Thailand.